Hi Roy, I think it is for tourists too. I'll be a tourist and I've gone through the process of purchasing the 12 month Half Fare Travelcard via the sbb.ch site (uses same login details as swisspass.ch). As part of the process you apply for a SwissPass. There's an automated ID process - you need to follow the instructions exactly. After you've purchased the ticket you get a Temporary SwissPass document (valid for 14 days) with a QR code. In my case the issuing of the actual SwissPass took another 4 days. My partner registered later than me and is still waiting for his SwissPass. You can then link the SwissPass to the SBB Mobil app on your phone. Note that the start date on the 12 month Half Fare Travelcard starts the day you apply for the SwissPass/make the payment etc rather than being a start date that you can nominate.
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